Bare went to the Sussex coast to attend the infamous Brighton SEO conference. A coming together of the brightest minds from the world of digital PR.   So, hang on, why are we banging on about books?

Well, books, still play a huge role in inspiring PRs.  A big part of our career development, and a key source of motivation. Digital tools from webinars, blogs, videos and podcasts are brilliant, but old skool ‘slow’ learning still has its place.  So many of the stellar line of speakers at Brighton SEO name checked the books that had changed their career.  Thanks to everyone for their amazing recommendations

Here’s some of our favourites, useful for anyone working in the marketing and PR industry.

  1. Extreme Ownership: How U.S. Navy Seals Lead and Win
    Jocko Willink and Leif Babin
  2. The art of everyday assertiveness – Speak up, say no, set boundaries and take back control
    Patrick King
  3. Who: The A Method for Hiring: Solve your #1 problem
    Geoff Smart and Randy Street
  4. Media Focus: Marketing Effectiveness in the Digital Era
    Les Binet and Peter Field
  5. Made to Stick (Epilogue): Why Some Ideas Survive and Others Die
    Dan Heath, Chip Heath
  6. Send Better Emails: Your Essential Guide To Turn More Readers Into Customers
    Jon May