The client

  • The UK’s StartUp Partner came to us seeking a new brand identity, a review of their market positioning and refreshed messages to articulate their vision and USP.

The work

  • Bare developed a new name and identity for the UK’s StartUp partner
  • We identified a defined audience segment for the business, with a clearer sense of direction
  • We developed a core script with compelling brand narrative
  • We launched a media strategy for the UK’s StartUp partner with priority focus areas

The results

  • A new partnership with Ikea UK promoting the UK’s StartUp Partner with Ikea customers
  • Regular TV and Radio interviews including on the BBC, LBC, London TV and KMTV
  • Secured online print coverage in the Metro, Telegraph, Business Daily and other business sector publications
  • The UK’s StartUp Partner named one of the UK’s Top 50 Business Advisors
  • They have extended their retainer with Bare PR