The client

The work

The results

ShuttersUp are one the UK’s leading shutter companies.  In an extremely competitive market place they needed to increase sales and market share by raising their profile in media outlets, reaching a wider online audience and creating more brand awareness for specific product lines.

  • Bare PR developed a new PR and marketing strategy for ShuttersUp based on current activity, in depth audience analysis, and competitor research
  • We established a clear target audience for ShuttersUp, better understanding consumer profile, needs and behaviours
  • Following our audit, new brand engagement tools were introduced into the customer journey
  • We managed a strategic and trends-led editorial calendar for Facebook, based on key content pillars and supporting wider SEO targets
  • We launched a rolling press programme across national, regional and local media
  • We secured national coverage within the first month in a leading daily newspaper with subsequent coverage in regional press
  • We delivered a 36% increase in organic website traffic with 21% attributed to new users
  • Facebook accounted for 87% of all website traffic acquisition
  • Actions on page increased by 50% and video views increased by 944%. In the first month we increased post engagement overall by 8%.