The Client

London brothers Shaun and Craig launched Original Flava, a Caribbean food business with a mission to protect the legacy of Caribbean food.  When we met them, they’d built a healthy social media following and had mobilised this audience to crowdfund their debut cookbook.

Original Flava selected Bare PR to increase brand awareness and push online book sales.

The Work

  • Bare PR conducted research into the demographics, behaviours and preferences of their audiences exploring social media data, online analytics, book sales data and wider interests.
  • We identified key themes and matched these to media outlets that would appeal to their core target market.
  • We carried out a targeted media campaign to London, youth and music outlets.
  • We generated insight-led content for key audience segments, taking advantage of seasonal opportunities.

The Results

  • Instagram followers increased by 5500 and Facebook followers by 26,500 with an overall reach of 420.000.
  • We achieved a gross profit of > £44,000.
  • Return on investment of 1:59.
  • Bloomsbury Book deal.
  • Commissioned TV programme.
two men with aprons and vegetables
brothers stood outside bbc building
brothers being interviewed at bbc
two men in kitchen wearing shirts