The Client
London brothers Shaun and Craig are now YouTube stars and bestselling authors. They launched Original Flava, a Caribbean food business with a mission to protect the legacy of Caribbean food. When we met them, they’d built a healthy social media following and had mobilised this audience to crowdfund their debut cookbook.
Original Flava selected Bare PR to increase brand awareness and push online book sales.
The Work
- Bare PR conducted research into the demographics, behaviours and preferences of their audiences exploring social media data, online analytics, book sales data and wider interests.
- We identified key themes and matched these to media outlets that would appeal to their core target market.
- We carried out a targeted media campaign to London, youth and music outlets.
- We generated insight-led content for key audience segments, taking advantage of seasonal opportunities.
The Results
- Instagram followers increased by 5500 and Facebook followers by 26,500 with an overall reach of 420.000.
- We achieved a gross profit of > £44,000
- Return on investment of 1:59.
- Bloomsbury Book deal which led to widespread fame
- Commissioned TV programme.
- We were nominated for a leading industry award, surpassing top London agencies
