The Client
NHS South West required us to lead a PR response to the swine flu pandemic.
The Work
- Provide prompt, authoritative and reliable public information on the pandemic using local media, outdoor advertising, online and digital marketing and trusted health communication channels.
- Advise the public and particularly at risk groups on appropriate vaccination advice and treatment.
- Increase participation in staff vaccination programme.
- Produce clear and engaging printed materials including GP leaflets, posters and adverts.
The Results
- Widespread press coverage secured across local print and broadcast media including interviews with medical directors and GPs.
- One of the highest vaccination response rates in the UK.
- 500% increase in visitors to the public health section of the main website.
