The Client

NHS South West required us to lead a PR response to the swine flu pandemic.

The Work

  • Provide prompt, authoritative and reliable public information on the pandemic using local media, outdoor advertising, online and digital marketing and trusted health communication channels.
  • Advise the public and particularly at risk groups on appropriate vaccination advice and treatment.
  • Increase participation in staff vaccination programme.
  • Produce clear and engaging printed materials including GP leaflets, posters and adverts.

The Results

  • Widespread press coverage secured across local print and broadcast media including interviews with medical directors and GPs.
  • One of the highest vaccination response rates in the UK.
  • 500% increase in visitors to the public health section of the main website.

robotic arm in lab
woman receiving flu jab