The Client

LSBU is one of London’s leading universities for graduate employment.  However, it lacked insight into the effectiveness of its communication channels, how to improve engagement and develop a more strategic approach.

The Work

  • Full communications audit, recommendations and implementation.
  • Design and disseminate a survey to key stakeholders to gain views on communication channels and effectiveness.
  • Carry out an audience segmentation exercise exploring role, life cycle, demographic profile and behaviours.
  • Deliver focus groups and staff workshops throughout the University.
  • Analyse results, present findings and recommendations.
  • Design a new, evidence-based communication strategy.
  • Assist implementation of new projects including corporate magazine revamp, new staff intranet, and listening events between London South Bank University and their stakeholders.

The Results

  • Increased staff satisfaction score of an average of 3 points in staff survey.
  • Attendance at staff and student forums increased by 150%.
  • 100% Department and Faculty participation on new intranet.
london southbank university sign
london south bank university building