The client

Cocoa Jones is a premium range of ethically sourced chocolate, beautifully handcrafted and exquisitely presented.  They had created a strong visual identity but there was a clear opportunity to develop a more strategic content strategy that converted into increased website traffic and sales.

The work

  • Bare PR conducted a full review of Cocoa Jones’ online content to inform an evidence-based approach to marketing and set a base line for measurement and evaluation
  • We developed and delivered a new social media strategy with content designed for segmented audiences and seasonal sales opportunities
  • We introduced The Cocoa Jones Club; an e-newsletter for regular and occasional consumers to increase repeat and diverse purchase
  • We sourced and created new assets for online distribution
  • After 3 months we conducted a full review of our results

The results

  • We increased sales revenue by 185%
  • Over the 2-month period we increased unique visitors to the website by 25% with a 33% increase in total website sessions
  • Social media became the single biggest generator of traffic to the Cocoa Jones’ website overall
  • We increased acquisition from Facebook by 240 % and from Instagram by 105% from Instagram.
Cocoa Jones chocolate
Truffle explosion
Range of chocolate