The Client
The UK’s leading pharmacy-led health and beauty retailer launched a new aid to daily living range with particular emphasis on helping older and disabled people to carry out essential tasks. Their brief was to help promote the new product and B2B partnership.
The Work
- Promoting Occupational Therapy benefits on product packaging in store, on shelf and on Free Standing Display Units. (FSDUs).
- Email marketing campaign to all advantage card holders, including When You Buy (WYB) promotion.
- New section on boots.com, including product videos.
- Consumer print coverage including in Boots’ Health and Beauty magazine and across trade media.
- Cross channel launch communications to internal and external stakeholders.
The Results
- Promotion and distribution of new product in 390 Boots’ stores nationwide.
- A 23% increase in traffic to the main corporate website.
- Increased brand recognition within health club (over 60s) advantage card holders.
- Internal buy-in from senior staff.
