The Client
Blueberry Pictures is a leading video production company with experience working with major clients including Warner Bros, Studio Canal, Pathe, Universal Pictures, EA Games and England RFU.
Blueberry wanted to develop an insight-led marketing strategy for their business which would generate more leads and attract a new audience segment.
The Work
- A full review of website performance, social media insights, newsletter effectiveness, content analysis, industry insights and competitor benchmarking.
- Website performance was reviewed over a 6-month period looking at audience demographics, acquisitions, bounce rate, page views, behaviour and goals.
- Social media channels were fully analysed including audience profile, engagement rates, impressions and general tone of voice, content and format.
- A marketing plan and key recommendations for implementation.
The Results
- A clear plan of action with an improved focus on brand identity and audience targeting, segmentation and positioning.
- Cost efficiencies through reduced spend on ineffective areas of marketing.
