The client

The work

The results

Alison is a leading business coach, bestselling author and former Fortune 500 trouble-shooter.  Known as the ‘Trades’ Coach, she has unique expertise in the trades and construction industry and works with small businesses across the UK.

  • We developed a new personal brand for Alison with a new brand identity, messaging and tone
  • We set some clear strategic objectives with new areas of focus
  • We launched a proactive and reactive editorial and media strategy across sector press and national print and broadcast media
  • We identified, and cultivated, industry collaborations and opportunities to increase brand authority
  • Leads to the business have increased by more than 300%
  • We secured BBC and national broadcast interviews, national newspaper coverage and articles in monthly consumer magazines
  • We secured numerous articles in trade and sector press, including a regular column in a leading trade magazine, which have led to new business
  • New partner opportunities have been created -with major industry brands, including event and content collaborations
  • We have now been working with Alison for a number of years