The Trades Coach

Alison is a leading business coach, bestselling author and former Fortune 500 trouble-shooter.  Known as the ‘Trades’ Coach, she has unique expertise in the trades and construction industry and works with small businesses across the UK.

• We developed a new personal brand for Alison with a new brand identity, messaging and tone
• We set some clear strategic objectives with new areas of focus
• We launched a proactive and reactive editorial and media strategy across sector press and national print and broadcast media
• We identified, and cultivated, industry collaborations and opportunities to increase brand authority

• Leads to the business have increased by more than 300%
• We secured BBC and national broadcast interviews, national newspaper coverage and articles in monthly consumer magazines
• We secured numerous articles in trade and sector press, including a regular column in a leading trade magazine, which have led to new business
• New partner opportunities have been created -with major industry brands, including event and content collaborations
• We have now been working with Alison for a number of years