We were going to write about the projects we’ve worked on this year.  And then we thought, no, this isn’t about us.

Every one of us has struggled this year.  It has been tough, and painful, and there have been challenges that may take months and years to overcome. That is the one thing we can never lose sight of.

Thank you

So firstly, we want to say thank you.  A very big thank you to clients that have stood by us and those that have supported us in many other ways. Working alongside you will always be a joy and privilege.

Just as importantly, we also want to say thank you to our community. For the grit, fortitude and character we have come to know and witness on so many occasions.  Croydon, you always put your arms around those that need it, and come together to beat the odds.  We rise by helping others and the people in our town always do us proud.

Celebrating our heroes

And so to our other heroes. The people who will define these days. The individuals who created light in times of tragedy, who lessened the anguish when hope was scarce.

Our care staff across the NHS, in social care, community and domiciliary services, children’s services and learning disability teams.  Wherever you make a difference to people’s lives.  And you do, every day.

The volunteers who delivered food parcels and medication across the UK.  Dropped in on those living alone, kept people safe and free from harm, listened and reminded people that they are loved.

To the hundreds of thousands of people who kept charities afloat with kind donations and offers of help.  Captain Tom, a man who showed that us that we can achieve great things, and change the world, at any age.  And of course the many others who followed in his footsteps.

To all the people that gave to food banks, who stopped before stockpiling and thoughts of others instead.  Who kept the mutual aid and community centres going and listened to the testimonies of families in need.  To Marcus Rashford who with dignity and grace lent his voice to people that have none.

Recognising our industry

And finally, to our colleagues, and particularly those who support the frontline key workers and emergency services and who work across local and central government.

This is a not a 9 -5 job in a pandemic; not even close.  We know, because we’ve been there.  PR and comms staff work at a relentless, breakneck speed; planning, reacting, creating and problem solving.  Juggling a multitude of tasks and responsibilities, often to unrealistic deadlines. They are one of many ‘invisible’ workforces in this pandemic supporting organisations under huge pressure and scrutiny.

This year the industry has rallied around each other like never before. Pooling their skills, insight, resilience and humour. It’s been a HUGE task and the CIPR and PRCA, and many other professional groups and communities have provided outstanding support.  The organisations with good PR and comms staff have shone during this pandemic, and you are seen.

You have all brought us through 2020. You are the best of us and these are the best bits that we will remember.  We wish you a peaceful and restful holiday.