London South Bank University case study < Communications audit and implementation

The work

  • Design and disseminate a survey to key stakeholders to gain views on communication channels and effectiveness
  • Carry out an audience segmentation exercise exploring role, life cycle, demographic profile and behaviours
  • Deliver focus groups and staff workshops throughout the University
  • Analyse results, present findings and recommendations
  • Design a anew, evidence-based communication strategy
  • Assist implementation of new projects including corporate magazine revamp , new staff intranet, and listening events between London South Bank University and their stakeholders.

The Results achieved

  • Increased average staff satisfaction score of 3 points in staff survey
  • Attendance at staff and student forums increased by 150%
  • 100% Department and Faculty participation on new intranet.

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