NHS South West London case study < Leading a PR response to the swine flu pandemic

The work

  • Provide prompt, authoritative and reliable public information on the pandemic using local media, outdoor advertising, online and digital marketing and trusted health communication channels
  • Advise the public and particularly at risk groups on appropriate vaccination advice and treatment
  • Increase participation in staff vaccination programme
  • Produce clear and engaging printed materials including GP leaflets, posters and adverts.

Results achieved

  • Widespread press coverage secured across local print and broadcast media including interviews with medical directors and GPs
  • One of the highest vaccination response rates in the UK
  • 500% increase in visitors to the public health section of the main website.

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